A Direct Response campaign provides customers with the opportunity
to promote a direct call to action in their advertising or to
receive texts as they are sent rather than via daily reporting.
Call Back Example
A finance company wants customers to request a call from an advisor
to discuss loans. In their advertising they state "Text
LOAN to 80010 and one of our trained advisors will call you straight
Real-time Feedback Example
A radio station advertises a 5 digit number for listeners to
text their views to. The received texts are immediately
forwarded to an email address, delivering instantaneous feedback.