Database Builder
Capture client data and save for later broadcasts of
special offers or promotions.
Build customer loyalty by keeping in touch with the latest
news and offers from your company. Dramatically improve attendance
at your events and increase redemption rates for special offers.
Any successful SMS marketing campaign will have 2 stages using
the following basic structure.
1. Data Gathering - collection & validation of mobile
numbers.
There are several methods of effective number gathering, largely
dependant on the type of business being promoted (retail / hospitality
/ corporate etc).
Example
A retail outlet wishes to build a list for SMS marketing purposes.
Posters displayed in the store invite customers to text 'SPECIAL'
to your shortcode number to join a club being sent details of
special offers / promotions etc.. The system will then respond
with a short Welcome / Thank You message and the customer's mobile
number is stored for later broadcasts.
2. Broadcast - sending relevant and targeted messages
to subscribers from gathered data.
The keys here are targeting your audience correctly and making
the message relevant to the receiver. When these simple rules
are followed, SMS marketing offers far and away the best ROI for
your marketing budget.
The broadcasting of messages to previously gathered lists is
achieved in a very straightforward manner with the FASTMMS system.
All mobile numbers of those who have responded to advertisements
are AUTOMATICALLY stored for later use.
When you want to inform people of your latest offers and promotions,
simply select your list, compose your message and hit go - your
message will be delivered to recipients in an instant.
At FASTMMS we can help compose a message that hits home and offer
advice about timing your campaigns correctly - another crucial
factor in a successful campaign.
Get in touch today on 01386 791880 or
email us to discuss your requirements.
“In late 2007 Sustrans
used FASTMMS to communicate with its supporters for the first
time. During the lead up to the vital public vote stage in our
bid to win The People’s £50 Million Lottery Giveaway
we chose SMS as the way to send information quickly and in a way
that enabled the recipients to take action immediately. FASTMMS
gave us a great price for collecting text opt ins over a short
period of time and the staff were always really helpful and knowledgeable.
The online control centre was really easy to use and we became
confident very quickly that we were in good hands. Sustrans thanks
FASTMMS for all its support during the vote for The People’s
£50 Million and for your part in our success.”
Jenny Sheriff, Fundraising Director
PLEASE NOTE: FASTMMS and FASTSMS do NOT supply mobile
number lists. Whilst it is possible to purchase such lists this
is generally extremely unwise as you can never be sure of the
quality of the list, who else has used it and how many times or
whether the list is even a legally "opted-in" list.
The rules for running SMS campaigns are very clear and very well
enforced.
FASTMMS and FASTSMS only operate campaigns that fully adhere
to the ICSTIS regulations concerning the broadcasting of SMS messages
to mobile handsets. Please contact us for a full copy of the latest
regulations.
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