Premium SMS Reverse Billing Explained

Generate new revenues from the delivery of Premium Rate SMS text messages. FASTMMS has designed and developed a range of SMS and MMS campaigns that allow you to make a charge for providing a variety of services and campaigns.

These campaigns are often referred to as "reverse billing" or "reverse billed messaging".

As with any potential revenue stream, the key to success is to ensure they are well managed and well promoted. By contrast a poorly managed or under-promoted campaign can turn an opportunity into a liability.

There are strict rules governing the sending of billed messages to mobile users and harsh penalties for those that break them. FASTMMS have vast experience of operating successful campaigns for many satisfied clients and can provide advice regarding legal issues to help ensure you stay on the right side of the law.

FASTMMS operates premium rate SMS services using MT (mobile terminated) billed messaging, which means a mobile user sending a text message TO your shortcode is billed their standard rate for that message, based on their phone tariff. It is when a return text message is received FROM the network that the charge is taken, either by being added to the mobile bill or by being deducted from current available credit (for pay as you go users).

FASTMMS offers the following charge bands available across all UK networks - 25p, 50p, £1.00, £1.50, £3.00 and £5.00. These rates are available for all types of campaign supported by the FASTMMS Campaign Manager platform.

The shared shortcode numbers we can offer include 80010, 82010, 83010, 84010, 85010 and 88010. You can use any of these numbers as long as your preferred keyword is available.

If you know the type of campaign you wish to run and the amount you wish to charge simply click here to use our keyword search tool to check availability of your chosen keyword.

If you have any questions regarding our services please contact us or call 01386 791880 to speak to a member of the FASTMMS team.