Proximity Advertising & Bluetooth Marketing
Proximity Marketing is the means whereby short messages are sent
using Bluetooth technology to mobile devices in close proximity
to the transmitter of the message. The message is normally promotional
in nature with a view to generating a sale or promoting awareness
of a brand.
The message can be a piece of text, a static image, a video or
a combination of several media types. It can offer a discount,
promote an event, preview a show or simply amuse. Badly done it
can be a real irritant, well done it can generate spectacular
The system can benefit many kinds of business but in particular:
- Retail Outlets
Capture more passing trade; send a discount voucher to the passer-by's
- Pubs, Bars and Clubs
Give out admission passes, drinks promotions, 2 for 1 offers.
Present offers for free wine or dessert.
- Events and Exhibitions
Attract visitors to your booth with free offers.
The message can take many forms:
- Simple text message
- Animation or video
- Contact details - a vCard
- Slide show, product showcase
- Ring tone, logo or wallpaper
- Mobile game
- Full Java application
- Sound - music mp3 or podcast message
How much does it cost? What's involved?
- Initial campaign consultation
One of our consultants will sit down with you and plan the initial
campaign to meet defined objectives. The success of any Proximity
Marketing project is down to the appropriate message being sent
to the correct target audience. Costs start at £500 +
VAT for smaller users; typical cost is £1000.
- Bluetooth transmitter and operating software
Each location requires a Bluetooth transmitter box to send out
the messages to the local audience. The box comes with PC-based
management software to configure the delivery of the campaign
files in house. Cost for 1 box is £499 + VAT with discounts
for multiple purchases.
- Ongoing Support
A monthly fee of £25 + VAT per box per month covers email
and telephone support on hardware and operational issues; hardware
updates and software support. Discounts are offered for multiple
- Media Creation
Costs vary considerably between a simple text message or animated
gif and complex Flash animations and video productions. Firm
prices can be given after the initial campaign consultation;
indicative prices are subject to a brief telephone consultation.
Call us during office hours on 01386 791880
to discuss in detail or use our online